Archive | January 2014

Better Photos = More Buyers


If you are a fan of my Facebook page, then you may have seen an article link I posted back in December 2013 from the National Association of Realtors Magazine. As a Real Estate Photographer, you can imagine my delight when I read the results from Redfin’s analysis:

For homes listed between $200,000 and $1 million, Redfin found that homes with listing photos taken with DSLR cameras sell for $3,400 to $11,200 more relative to their list prices.

With 92% of home buyers using the internet as part of their home search, you better believe you NEED above-par photos if you want a home to sell. Ninety-two percent is a whole lot of eyeballs judging the worthiness of a home based on how it’s captured in pictures. Aside from price, professional photos are the catalyst that sparks a home buyer’s split-decision of “Do I even want to click on this to find more information about it?” Bad photos, or even NO photos, mean less eyeballs. Less eyeballs means you better have a lot of patience if you’re waiting for offers on your home.

It’s all about marketing, my friends. Showcasing the best features of something (anything, for that matter) you are trying to get top-dollar for creates value to your customers. People don’t want to – and will not – invest a lot of time and money into something they feel has no value.

In a previous blog post, I showed you the difference between amateur vs. professional photos; and the bathroom before and after seemed to be a favorite:

bathroom before + after

Meeting the owners of that house, I could tell a lot of sweat, tears and love went into the making of their home. And I’m pretty sure the “after” picture portrays that more so than the “before” picture, don’t you agree?

Pictures are worth a thousand words and in the case of Real Estate Photography, can be worth $1,000 (as studies show). The facts are there. So, unless it is your mission to be featured in (I love that site, by the way!), do yourself a favor and invest in a pro. They’ll be thankful you did and so will your wallet.

%d bloggers like this: